Dun & Bradstreet asked me for my 2017 advice for entrepreneurs as a part of their expert interview Small Business Saturday Series. Here are their questions and my replies. Enjoy!
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1. What are some of the benefits of being “small” that a business owner can leverage to beat out the “big” guys?
2. Is there a common place where you see many small business owners go wrong when they start to market online?
3. We all know those emails or websites that “look” like spam, but what are some strategies you’ve see business owners do to demonstrate their credibility?
4. With so many places for business owners to turn for online advice, how do you recommend they cut through the noise in order to make an impact?
5. When working with new business owners, what are some tools or steps you use to come up with a digital strategy unique to their business
6. Can people expect to get results from purely organic campaigns these days or is it pretty much required that they have an ad budget for a campaign?
7. Online-to-offline. Any examples of companies doing a great job driving traffic to their physical store through online campaigns?
8. What tool/strategy do you think will make the biggest impact in 2017?
9. Who are some of the influencers who have made a large impact on how you think about online marketing?
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