Love Letter: A Business Strategy With Emotional Connection

An engaging video by business blogger Olga Mizrahi, about one of the secrets to great business strategy: creating a unique value proposition, founded in emotional connection, and expressed through clear communication. When you look at […]

Retail Business is Show Business! Strategies that Will Keep Customers Applauding

In this session from the 2013 Halloween & Party Expo, Anne Obarski tells about how your customers rate your “performance” every time they come in contact with you and your retail business. Their critique starts […]