Strategy Beyond Business: Blue Ocean Faith

Blue Ocean Faith is an independent, nonprofit organization. It reconstructed the boundaries between the secular culture of many people’s daily lives with their desire for spirituality and faith. Within the first four years the blue ocean church rapidly grew to become by far the largest church in Cambridge, Massachusetts and one of the top 5% most ethnically diverse churches in the country. Disclaimer: The views and opinions expressed in this video belong solely to Blue Ocean Faith. The intention of this video is to neither support nor reject the ideas expressed herein, but to show how blue ocean strategy, created by globally preeminent management thinkers Chan Kim and Renee Mauborgne, is being applied beyond the world of business.

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