Blue Ocean / Red Ocean Strategy – 'Good to Know' Business English Video

Red Ocean and Blue Ocean Strategies explained for ESL Business students.

Red Ocean = Lots of competition and few customers.
Blue Ocean = Little Competition and many customers.

This is the first of (hopefully) many videos for a series called ‘Good to know’. ‘Good to know’ explains business ideas made popular by books and culture.

You don’t need these to be good at English, but they are ‘Good to know’ for when you talk to business people who read a lot. When you hear these terms, you will understand what they mean and can join in the conversation.